ACT Research: COVID-19 Impacts NA CV Markets

ACT Research Co.
3 min readMar 11, 2020

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According to ACT’s latest release of the North American Commercial Vehicle OUTLOOK, the global spread of the novel coronavirus, COVID-19, required ACT Research to do a foundational reassessment of near-term economic expectations, and by extension, NA commercial vehicle demand.

The N.A. CV OUTLOOK is a robust report that forecasts the future of the industry, looking at the next 1–5 years, with the objective of giving OEMs, Tier 1 and Tier 2 suppliers, and investment firms the information needed to plan accordingly for what is to come. The report provides a complete overview of the North American markets, as well as takes a deep dive into relevant, current market activity to highlight orders, production, and backlogs, shedding light on the forecast. Information included in this report covers forecasts and current market conditions for medium and heavy-duty trucks/tractors, and trailers, the macroeconomies of the US, Canada, and Mexico, publicly-traded carrier information, oil and fuel price impacts, freight and intermodal considerations, and regulatory environment impacts.

“Starting in the second half of February, COVID-19 went from a China containment story to one of spiraling pandemic,” said Kenny Vieth, ACT’s President and Senior Analyst. He elaborated, “And six weeks after shutting down for the Spring Festival, China is only now starting to return to work.” Vieth added, “While they weren’t working, the Chinese weren’t spending either, and as the planet’s largest consumer of commodities, China’s downturn is hitting commodity prices across the board.” He continued, “While demand-side weakness will continue to unfold, the front-and-center impact from a freight perspective presently is on the supply-side: Domestic port and rail volumes have just begun to reflect the drop in Chinese output. Being a supplier of intermediate and finished goods, there are major implications for a number of freight-intensive economic sectors, and we are just on the cusp of feeling that pinch.”

Regarding NA commercial vehicle demand, Vieth commented, “While we reserve the details of our forecasts for ACT subscribers, I can tell you that COVID-19 has undermined expectations across the board in 2020. Starting with lower expectations for economic output, MD, HD and trailer forecast have all been trimmed to reflect the drop in economic activity. Beyond substantive changes in the immediate near-term, our longer-term assumptions are unchanged presently with expectations that markets will recover to trend starting in 2022.”

ACT Research is recognized as the leading publisher of commercial vehicle truck, trailer, and bus industry data, market analysis and forecasts for the North America and China markets. ACT’s analytical services are used by all major North American truck and trailer manufacturers and their suppliers, as well as banking and investment companies. ACT Research is a contributor to the Blue Chip Economic Indicators and a member of the Wall Street Journal Economic Forecast Panel. ACT Research executives have received peer recognition, including election to the Board of Directors of the National Association for Business Economics, appointment as Consulting Economist to the National Private Truck Council, and the Lawrence R. Klein Award for Blue Chip Economic Indicators’ Most Accurate Economic Forecast over a four-year period. ACT Research senior staff members have earned accolades including Chicago Federal Reserve Automotive Outlook Symposium Best Overall Forecast, Wall Street Journal Top Economic Outlook, and USA Today Top 10 Economic Forecasters. More information can be found at www.actresearch.net.

ACT’s 62nd seminar is scheduled for February 11–13, 2020, and will feature trucker, electrification, and economic panels, as well as discussions on near-term demand of North American commercial vehicle markets and the pending impact of electrification on the market in the near future. A commercial vehicle database workshop is also being planned in conjunction with this semi-annual event. Click here for seminar information.

For more information about ACT’s NA Commercial Vehicle OUTLOOK, click here.

Details about other ACT Research products and services can be found by clicking here.

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ACT Research Co.

ACT Research is the leader in commercial vehicle industry data, market analysis, and forecasting services for North America.