Breaking Down the Truckload Cycle.

ACT Research Co.
3 min readOct 3, 2019

The historical truckload cycle gives insights into the current truckload environment and what to anticipate as we measure demand and supply of the freight market.

The Classic Cycle of the U.S. Truckload Sector

  1. Early Cycle: Demand Recovery. If we start in a loose to roughly balanced supply-demand environment, the cycle begins with freight growth leading to tightening capacity and driver shortages. This swings the pendulum of power to the trucker to press rates higher, first through the spot market, then in the contract market about six months later. These periods are typically characterized by low Class 8 tractor production, rising spot load-to-truck ratios and rates, and accelerating Class 8 orders.
  2. Mid-Cycle: For-Hire Capacity Response. Capacity shortage and higher rates aid fleet profit margins and eventually enable them to attract more drivers through higher pay. As operators improve their margins, they invariably buy new trucks and trailers, pressing up industry production rates. Because of the industry’s high degree of fragmentation, similar decisions are made by thousands of fleets at similar times, leading to the strong tendency to add more capacity than needed when times are good. This part of the cycle is associated with high Class 8 tractor build rates and long order backlogs.
  3. Mid-Late Cycle: Shipper and Private Fleet Productivity Actions. Meanwhile, the shipping community is finding new ways to reduce its recently raised shipping costs by becoming more productive and moving freight to their private fleets. At the same time, the freight cycle is also getting long in the tooth. This typically slows or reverses for-hire freight volume growth just as industry capacity growth is accelerating, creating a supply-demand imbalance that drives truckload rates down. This hurts carrier profitability and leads to lower order rates and higher order cancellations.
  4. Late-Cycle: Adjusting to Lower Returns. At this point, driver shortage noise fades (but never really disappears), and operators respond by reducing equipment budgets and cancelling orders. This leads to lower equipment acquisition rates, which begins to bring supply and demand back into balance, until freight demand starts the cycle over again.

The Pricing Pendulum. We think an effective way of thinking about the state of supply and demand in the truckload market is the concept of a pendulum. During times when demand grows faster than capacity and drivers are short, the pendulum swings to the truck/capacity owner and prices rise. At times when supply growth outpaces demand growth, the pendulum swings to the shipper and prices fall. In 2019, we expect the pricing power pendulum to swing toward the shipper, after being firmly with the service providers in 2018.

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ACT Research is recognized as the leading publisher of commercial vehicle truck, trailer, and bus industry data, market analysis and forecasts for the North America and China markets. ACT’s analytical services are used by all major North American truck and trailer manufacturers and their suppliers, as well as banking and investment companies. ACT Research is a contributor to the Blue Chip Economic Indicators and a member of the Wall Street Journal Economic Forecast Panel. ACT Research executives have received peer recognition, including election to the Board of Directors of the National Association for Business Economics, appointment as Consulting Economist to the National Private Truck Council, and the Lawrence R. Klein Award for Blue Chip Economic Indicators’ Most Accurate Economic Forecast over a four-year period. ACT Research senior staff members have earned accolades including Chicago Federal Reserve Automotive Outlook Symposium Best Overall Forecast, Wall Street Journal Top Economic Outlook, and USA Today Top 10 Economic Forecasters. More information can be found at



ACT Research Co.

ACT Research is the leader in commercial vehicle industry data, market analysis, and forecasting services for North America.